Mission Statement

We at Champion are not just another billboard company or advertising agency, we treat your business like our own. That is why before we can do business, we need to know everything you can teach us about your products, services, and the demographics of who purchases those products and services.

Our belief is that in advertising, your purchasing art to promote your business. The advertising campaign will only be as effective as the art is, in getting to the point.

Each advertising agency has a specific talent, some in print, some direct mail, radio, television, and some in outdoor advertising.

Our specialty is in creating advertising campaigns for outdoor advertising. The following are some of the considerations contemplated in using outdoor.

* Locations, and types of outdoor venues (see “Outdoor Advertising Basics”)

* Demographics of the target audience

* Frequency and reach of the selected venue

* Desired effect of the outdoor program (direct sales, sales leads, brand recognition or directional awareness)

* Enhancement effect of outdoor advertising when mixed with print, trade journal, newspaper, radio, television, or vehicular advertising.

* Measurable effect, if you can’t measure the effect, how do you know its working.

We can accomplish this by implementing one or all of our programs.

PROGRAMS

Brand Awareness - There are many small to medium sized companies, and new companies that have excellent products and services, but no name recognition. By using a very careful mix of outdoor, print, television, radio, direct mail, and vehicle advertising, your products can achieve the brand recognition that they deserve. In some cases this takes time, due to the budgetary constraints that a growing business must endure.

There are some well known brands that have spent millions advertising ineffectively. The ability to spend millions usually will make a poor campaign successful in itself. Few businesses are in the financial position to make that kind of mistake. Don’t be one of them, it may be your last (example “Dot Com Failures”).