Due to the habits of the American consumer, outdoor advertising has become more important for businesses and services, who need to get their message to a large segment of the adult population. The need, and demand for outdoor advertising has created new alternative forms of outdoor advertising that have been noted by the news, and trade journals.

 In the past outdoor advertising was dominated by the large outdoor displays known as billboards. Due to the demand of businesses and services that have come to rely on outdoor advertising the industry has grown and changed. There now exists a large array of outdoor advertising products that can be used in combination or individually, so that every business, large or small can benefit from the impact of outdoor advertising. Of course, not every form of outdoor advertising is available in every market.