We at Champion are not just another advertising agency, we treat
your business like our own. That is why before we can do business,
we need to know everything you can teach us about your products,
services, and the demographics of who purchases those products
Our belief is that in advertising, your purchasing art to promote
your business. The advertising campaign will only be as effective
as the art is, in getting to the point. Each advertising agency
has a specific talent, some in print, some direct mail, radio,
television, and some in outdoor advertising.
Our specialty is in creating advertising campaigns for outdoor
advertising. The following are some of the considerations contemplated
in using outdoor.
and Types of outdoor venues (see "Outdoor Advertising
Demographics of the target audience
and Reach of the selected venue
Effect of the outdoor program
Effect of outdoor advertising when mixed with print, trade
journal, newspaper, radio, television, or vehicular advertising.
Effect, if you can't measure the effect, how do you know its
can accomplish this by implementing one or all of our programs.
Awareness - There are many small to medium sized
companies, and new companies that have excellent products and
services, but no name recognition. There are some well known
brands that have spent millions advertising ineffectively. Unfortunately,
the ability to spend millions can usually make a poor campaign
successful in itself. Few businesses are in the financial position
to make that kind of mistake. Don't be one of them, it may be
your last (example "Dot Com Failures").
accomplish Brand Awareness, by using a very careful mix of outdoor,
print, television, radio, direct mail, and vehicle advertising.
Of course not every product and service can be successfully
placed in all media venues. Champion having over twenty five
years of combined advertising
experience, can determine which venue is appropriate for most
products. With a successful Champion strategy, your products
can achieve the brand recognition that they deserve.
Shock Value It take
somes courage, but impact can be tasteful. We have developed
many campaigns that have, and would have generated a lasting
impact to the viewing public, if only the board members would
have had the courage.
you look at the following bulletin design what is the first
thing you see.
this case we are advertising for a new shoe store opening, in
a local mall.
we use links to other successful shows or events.
course, we could not use the Soprano stars in the actual advertising,
but suggested a similar pose by the companies top sales personal.
The company conservatively choose "two hands shaking"
instead of hardnosed people with cigars.
In effective advertising it takes
COURAGE AND TASTE, and we will see that you have it.
choice is simple, sales now or later. Your products and services,
are proprietary to Champion and their clients, no reproduction
the displayed copy is permitted without the written permission
and their respective clients.